With Ad Variations, you can test different versions of Google AdWords campaigns and get the most from your paid search budget.
If you’ve ever invested in a paid search campaign, you know that not every ad is created equal. Some phrases hit just right with customers, while others fall flat — the difference of a single word can mean thousands of dollars in sales.
For example, will your particular audience respond better to an ad that includes the words “buy now” or “learn more”? How can you ensure you’re spending your paid search budget on only the most effective ads?
The solution is “Ad Variations,” a feature in Google AdWords that lets you try out different ads to find the one that works best — and makes the most sales.