One of the best and sometimes worst aspects of being a designer is dealing with color. I love color…tis why I am an artist and designer. I understand color, it’s effects on others, conditions, rules, structures, and brilliance. Did you know color did all of that? Well, it does.
We are so programmed with color that sometimes we really just don’t realize it. Take for instance the colors Red & Green….immediately we thing Christmas! When we see pale soft pinks or blues….Babies! These color combos are all around us so when guiding someone to a color palette that represents their business, we dive in head first and get to the best combo that works for their brand.
Having this knowledge of how color affects the demographics, you can pinpoint your target demographic and related color schemes. Example: Attorney firm would most likely not attract its target audience with pinks and greens. Most portray high quality, sleek, modern, upscale designs, and colors.
I utilize several sites to aid in this process such as:
These sites may prove useful for you as well.
How to create a color palette
Utilizing these services and references, the best practices are to begin with 16 colors to form your color library. Narrow your color library to 3 color groupings (3 colors in each grouping).
Your color palette must contain one of each: – Lightness: Light, medium & dark – Saturation: Vibrant, medium & muted – Hue: Cool & Warm – Explore incorporating tints, shades & tones of each color (reference SpruceRd.com)
Who knew there was so much riding on the color blue, right? This is why I am here to guide and help maneuver in these areas so that you are best represented in the most appropriate way!
Much love and many blessings! Happy color hunting.